Hi, I’m a doctoral researcher at the University of Oxford, based at the Oxford Internet Institute. I’m also a member of Balliol College, a visiting researcher at the Uehiro Centre for Practical Ethics, and a tutor in the Oxford Computer Science department.

My research focuses on the philosophy and ethics of technology design, especially questions of user attention and persuasion. In particular, I’m interested in advancing the ways we can understand and protect user freedom in environments of highly persuasive design.

Previously, I worked at Google for over ten years, where I was honored to receive the Founder’s Award (the company’s highest honor) for my work on Google’s search advertising systems. Before that, I earned a master’s in product design engineering and an undergrad in literature.

I’m also a co-founder of the Time Well Spent campaign, an effort that aims to evolve the design ethos of digital technologies to help them be more respectful of our time and attention, and more supportive of our deeper human values and goals.

A big part of my mission is to make philosophy and ethics more accessible and relevant to designers, developers, and company leaders. I frequently speak and consult across industry, academic, non-profit, and government contexts, so if you’d like to discuss possible partnerships, please get in touch.